Expansive web development to de-risk sales model
With an annual turnover of £130m, Cormar Carpets have their carpets in millions of UK homes, but needed to better connect and serve their high street resellers. Contracting out a trade only portal that showed real time stock availability and allowed on account or card ordering was their first step into eCommerce.
Here's an insight into the project development
"Extensive, detailed meetings and presentations won my agency this project to service over 300 carpet shops online"
Project Brief
TRADE ONLY ECOMMERCE SITE
- Cormar Carpets wanted to create a trade only eCommerce site that allowed all hours ordering or products, thus derisking the daytime only customer service and sales operation.
REAL TIME STOCK VISIBILITY
- Carpet shops all around the country needed to see the stock availability of floor coverings whilst instore with a customer - this was key to the ongoing Cormar brand.
WIDENING THE SALES NETWORK
- As the first manufacturer to move forward in such web development, Cormar Carpets aim was to increase turnover by 30% with the acquisition of 150 new carpet shops nationwide.
Though the project scope evolved with an increasing number of stakeholders, it remained profitable for the agency, and valuable for the client
Project Delivery
TRADE ONLY ECOMMERCE SITE
- Intense and extensive planning formulated the Cormar Portal for trade clients, with my project team needing to deeply understand the whole ordering and fulfilment logistics sales cycle.
REAL TIME STOCK VISIBILITY
- Adopting an Agile project management approach, our team focussed on account security, real time API stock updates and forecasting, the order process and real time fulfilment reporting.
A groundbreaking ecommerce portal was delivered for the biggest UK carpet company, de-risking their internal manual systems and reducing costs dramatically
Outcomes
The Cormar Carpets Portal was launched to over 3,000 carpet resellers in the UK, many of them needing additional training, support and documentation.
BUILDING FOR THE FUTURE
It turned the sales model into a 24-7-365 operation, derisking office downtime and considerably raising revenues. Cormar Carpets increased turnover from £90m to £130m over the following 4 years, thanks in part to a portal that improved customer ordering and information sharing.
- Largest agency web development
- 60 page Technical specification
- Operational systems integration inc raw materials fulfilment
- Market leading ecommerce portal
- Handled over £50m order per year
- Training support for over 300 retailers
- Profitable web development for the agency
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