Paid advertising has become a more important growth lever for many businesses, especially as Google’s results pages have continued to change through 2025. With more ads, richer results, and “zero-click” behaviours reducing organic traffic opportunities, paid media can be one of the most direct ways to regain visibility, capture demand, and drive measurable sales.
If you want the background and the “why now?”, read this: Search is dead, long live discovery.
Platforms Covered
I provide paid advertising support across the three main platforms below. Each service can be delivered as Setup, Monthly Management (minimum 6 months), or a combined package.
Google Ads
Search campaigns, remarketing, display activity, and Shopping feed support where relevant.
Microsoft Ads
Search campaigns and demand capture for audiences on Bing, including import and refinement of proven structures.
Meta Ads
Acquisition and remarketing funnels, creative testing, and frequency management to build conversion over time on Facebook and Instagram
Service Types
Setup
Best for businesses that need a strong launch structure, tracking-ready campaigns, and a sensible budget plan. Setup is designed to get you live quickly, while avoiding the common structural issues that inflate CPCs and CACs later.
Monthly Management
Best for businesses that want ongoing optimisation, tighter efficiency, and steadily improving results. Paid accounts rarely “work” off day one; performance typically improves through iteration, keyword / audience refinement, and creative learning over time. Minimum term: 6 months
Minimum term: 6 months
Google Ads Service Packages
Simple Setup
- I will create you up to 2 simple Adwords Campaigns (e.g. Shirts, Shoes)
- each of which has 4 Ad Groups (e.g. Mens Shoes, Women's Shoes, Kids Shoes, Work Shoes)
- each of which can target a group of up to 50 keywords (e.g. brown mens shoes, smart shoes, black mens dress shoes).
- I will create text adverts that appear against a Google web search ; and set your advertising budgets accordingly
Advanced Setup
As Simple Setup plus
- I will additionally apply any geolocation and demographic targeting.
- I will set the campaigns to target previous visitors to your site (retargeting), and
- create 4 Display Adverts per campaign.
- I will also connect your eCommerce platform to the Google Shopping feed via Merchant Center.
Simple Monthly Management
Setup as above, plus 2 hourly monthly checks to block 'negative' keywords and sites; modify the adverts for best performance, identify any new keywords. Where possible, I will also train you to manage the Adwords account going forward
Advanced Monthly Management
Setup as above, plus 2 hourly monthly checks to block 'negative' keywords and sites; modify the adverts for best performance, identify any new keywords. Where possible, I will also train you to manage the Adwords account going forward
Case Study
See an example of how paid advertising was used to drive measurable growth, improve efficiency, and support wider digital performance.
- Interested?
- Get in touch to learn more about how I can help you find your digital success
- If you need one of my key Intelligence Reports
- Then take a look at my range of fact finding reports here
- If you would like support with your web development
- Then take a look at my range of services - from eCommerce web site builds, to my Intelligent Reports
- Review my Tech Stack
- See which digital platforms and software applications I have worked with
- Free 30 min consultation
- Or send me a contact form for a free 30min consultation
Get in Touch
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