Case study — Full Digital Strategy & Long Term Partnership

Pride Road Architects — entire digital strategy for a rapid startup

From day one with no digital presence, no traffic and no leads — to a nationwide franchise operation that has grown 6x over an 8+ year partnership.

Sector Architecture — franchise

Services SEO · PPC · Content · Web dev · Back office

Duration 8+ years

Outcome Grown 6x during our engagement

The problems

Brand new startup with no digital presence, no traffic and no leads

Required the full suite of digital marketing simultaneously — on a tight startup budget

Franchise model needed consistent digital support across multiple locations and franchisees

Back office completely disconnected — no CRM, no lead tracking, no automation

The outcome

Still growing

From 1 architect to 6 — and counting

100%+

average year on year traffic growth

8+ year client relationship — still active

35–120% year on year traffic increases throughout

Grown 6x during our engagement

How did we build it from nothing? Read the full story below.

8+ years

ongoing client relationship — still active today

35–120%

year on year traffic increases throughout the engagement

growth in architect headcount during our engagement

“Having worked with Pride Road for 8 years+, the targets simply get harder: keep proving yourself beyond those initial quick wins”

Project brief

A full suite of digital marketing from day one

Marketing requirements: everything

To grow their online presence and lead volume, Pride Road Architects required the full suite of digital marketing: organic search traffic, paid ads, social engagement, email marketing and site conversion design.

Web design & development support

As the business developed, so the website needed to develop as well — in terms of additional user-centric features, content and brand design.

Back office support

I also supported Pride Road Architects in creating a smooth and efficient back office setup, with Zoho integrations to connect their operations, marketing, accounting and more.

“Clients with such wide-ranging requirements are demanding — and also very inspiring. We have to keep meeting their needs.”

Project delivery

Content, paid campaigns and back office transformation

Content marketing

A key cornerstone of the company’s digital progression was the creation and sharing of relevant content — people searching by renovation idea, property type and location. We created case studies, help and advice blogs, and core franchise pages to successfully attract demand.

Paid advertising campaigns

Google Adwords campaigns were kept highly targeted, highly segmented and highly effective in terms of CPC and brand development — essential for a budget-conscious growing business.

Back office integrations

I assisted in the implementation of Zoho as the core CRM, email marketing and lead management platform, transforming the startup into a data-driven company.

“Pride Road Architects has grown 6x, thanks to a model of incremental growth driven by search demand for their valuable services.”

Outcomes

35–120% traffic increases year on year

Traffic continues to rise

Our digital marketing strategy — delivered on a tight budget — has created average year-on-year traffic increases of 35–120%, lean PPC campaigns nationwide, and definitive lead tracking and management through to all Pride Road architect members.

Reinvestment into a long term relationship

Every time revenues went up, Pride Road chose to reinvest into back-office operations and front-end marketing. The company has evolved and continues to grow nationwide — and we’re still right there with them.

The result