Exporting Assessment

The Exporting Assessment evaluates whether there is a viable and commercially attractive opportunity in a specific overseas market, assessed on a per-country basis.

Each assessment focuses on a single target country and applies the same demand-led and competitive principles used in the UK Market Analysis Report, adapted to local market conditions. This ensures decisions about international expansion are based on evidence rather than assumptions, and that each country is judged on its own merits.

The report is designed to help answer whether a particular market is worth entering, how competitive it is, and what level of investment would be required to compete effectively.

Scope of Research (Per Country)

Each Exporting Assessment is completed individually for a named country and typically includes:

Local keyword demand and search behaviour
Market size signals and seasonality within that country
Search engine visibility across relevant platforms
High-level competitor presence and market maturity
Language, localisation, and intent considerations
Indicative difficulty of gaining traction in that market

Where multiple countries are being considered, each is assessed separately to avoid over-generalisation.

Market Demand & Local Context

The assessment examines:

Whether customers in that country actively search for relevant products or services
How demand is distributed across core terms and supporting themes
Differences in search behaviour compared to the UK
Whether demand appears stable, growing, or declining

This helps identify markets with genuine demand rather than superficial interest.

Competitive & Practical Viability

In addition to demand, the report considers:

The strength and visibility of local and international competitors, similar to the UK Competitor Analysis Report
Whether competitors appear well-established or lightly entrenched
Structural factors that may affect competitiveness, such as market maturity or consolidation
Where appropriate, ownership structure or group backing is noted to provide context around scale and investment capability

Client Benefit

For each country assessed, the report provides:

A clear view of whether the market is worth pursuing
An early indication of competitive difficulty and required effort
Reduced risk of costly expansion into low-return markets
A structured basis for prioritising one country over another

Summary

This report is designed to answer a simple but critical question, per country:

Is this a market worth exporting into, and does it justify the investment required?

It provides a focused, evidence-led foundation for international decision-making, with deeper competitive or on-site analysis available separately where required.