What is SEO?

Thursday 1st December 2022

What is SEO?

Search engine optimization (SEO) is the process of improving the visibility of a website or web page in a search engine's unpaid search results. It is a technique used by website owners and marketers to increase the quantity and quality of traffic to their website.

SEO involves making changes to the website's content, design, and structure to make it more appealing to search engines, and to make it easier for search engines to understand the relevance and authority of the website. This can include optimizing the website's meta titles and descriptions, using keywords throughout the website's content, and building high-quality backlinks from other websites.

The goal of SEO is to rank as highly as possible in search engine results pages (SERPs), so that the website will be more visible to potential customers. This can help businesses to generate more traffic, leads, and sales.

Why is research important as part of an SEO strategy?

SEO research is the process of gathering and analyzing data and information to understand how a website is performing in search engines, and to identify areas for improvement.

SEO research can involve a variety of activities, such as analyzing the website's traffic and search engine rankings, conducting keyword research to identify the terms and phrases that people are using to search for products or services related to the business, and conducting competitor analysis to understand how the business compares to its competitors in terms of search engine visibility.

SEO research can help businesses to gain insights into their target audience and the factors that influence their search behaviour, and it can help to inform the development of an effective SEO strategy.

By regularly conducting SEO research, businesses can track the performance of their website over time and make ongoing improvements to improve their search engine rankings and visibility.

How much does SEO cost?

The cost of SEO can vary widely depending on the specific needs of the business and the extent of the work that is being done.

Some businesses may choose to handle their own SEO, in which case the cost would be limited to the time and resources invested in the effort. Other businesses may choose to work with an SEO agency or consultant, in which case the cost will depend on the level of expertise and the scope of the work being done.

In general, it is difficult to provide an exact cost for SEO because every business is different and has unique needs. It is best for businesses to discuss their specific needs and goals with an SEO professional or agency to get an accurate estimate of the cost of their SEO efforts.

You can always book a Free Consultation with me before beginning any retainer or SEO project, and I can help you understand your needs.